While earlier generations may have turned to FM radio and MTV for exposure to new sounds, TikTok and Spotify have become channels for music and discovery.

Exploring What's Coming Next for radio broadcasters with streaming competition.

Radio could be a hitmaker again. After years of listeners flocking to streaming services for their music fix, radio might be about to get a second act. 

The most recent data shows that not only is the music industry doing well, but the way people discover music has changed dramatically over the past couple of years. 

TikTok is killing it

The biggest takeaway is that TikTok has become a more powerful discovery tool than Spotify, Apple Music, and YouTube combined! So how exactly did this happen? Let’s dive in...

With Spanish emerging as the most popular language used on streaming services like Spotify, what does this mean for the future of non-English music? How long will these trends last?

The Changing Language of Music

Back in 2000, just one non-English language was represented on any given year's U.S. Billboard Hot 100 chart—which is to say, there was one song (by Ricky Martin) sung in Spanish (the U.K. had a few more). By 2017, however, 16 languages appeared on that same U.S. chart —and only half were English.  Which artists are climbing up the charts in your country in 2022?

Audio & music branding isn't just about sonic logos and memorable brand voices anymore; it's about sound, both as an experience unto itself and part of the more extensive customer experience. 

Audio & music Branding in the Era of Touchpoints

You have to think about the impact of your Audio & music on the experiences your customers have at all of your website and venue touchpoints and how to use Audio & music to create compelling customer experiences across mobile touchpoints like smartphones and tablets and as part of new devices like smartwatches and augmented reality glasses.

Using traditional music research and chart monitoring is “backcasting”. Using MUSICDATAK is “forecasting”.

Music data extremely valuable for music curators, market researchers & consultants

The system behind the Spotify customization is called BaRT (Bandits for Recommendations as Treatments). The BaRT model has two modes: Exploitation and Exploration.  

BaRT of Spotify Explained

The key is to strike the right balance between the two modes to maximize long-term music enjoyment. 

As the media landscape continues to shift, the radio industry needs to be open to new opportunities and change so it can continue to reach its consumers. 

In 2020 only 56% of Americans aged 15-25 years old listened to FM radio.

In recent years, many traditional media companies have begun adapting their business models by using data and creating streaming services that allow consumers access content across multiple devices; radio is no different. 

By using this data, radio stations can adjust their playlists to match the demands of their audience without encoring massive costs. Giving them the advantage over competitors who haven’t yet made the transition to data-driven programming. 

Music data can tell radio stations more about their audiences than any traditional measurement.

There’s little doubt that digital music services like Spotify, TikTok, and Shazam have transformed the way that people discover new music.

Love Tonight, originally released in December 2017 by electronic duo Shouse consisting of Jack Madin and New Zealander Ed Service, has taken the internet by storm after remixes by Oliver Huntemann, Vintage Culture & David Guetta began gaining traction on TikTok in March 2021.

Shouse’s Love Tonight a hit propelled by TIK TOK & Youtube users

The track has amassed more than 46 million views on YouTube since its release, but it’s the TikTok versions of the song that have really taken off.

When the first online music streaming service, Napster, burst onto the scene in 1999, it had far-reaching effects on how people listened to and consumed music. With services like Spotify, Pandora, and Apple Music now available, even more people can listen to music on-demand and on the go. 

The Impact of Music Streaming Services on Local Scenes

These online services have had an even more significant impact than their file-sharing predecessors — they've brought about changes in music consumption that are still reverberating throughout the industry. The rise of Internet streaming has transformed the listening habits of individuals and how local communities consume music.

This is as true in music playlist decisions as it is anywhere else. A lot of brands want to appeal to as many people as possible, and that means being all things to all people. 

Targeting your audience correctly could make or break a radio station

The big problem with that strategy is that it makes you meaningless to everybody. When you try to be something for everyone, you lose focus and thus become nothing for anybody. 

If you’re a business owner, you probably want people to stay in your store as long as possible, so they’ll buy more things and have a better experience overall.  

Feel the music, spend more time in stores

You may have noticed that music can help with this – it can make your customers feel more comfortable and at ease, which can lead to longer visits and increased sales.

A huge music hit may bring millions of views, likes, downloads, etc. but these numbers are not enough to measure the success of a hit song. There are several different types of KPIs (key performance indicators) that can be used to measure how successful a song is.

What are the KPIs for measuring success of a music hit?

Radio stations have been relying on data provided by radio soundtracking services, mostly in order to select songs and to do it effectively.  

The key to sounding great on-air is to master the art of harmonic mixing. Harmonic mixing allows you to schedule songs while controlling the energy and atmosphere of your radio station. 

How can you use Harmonic Mixing to make your radio station sound amazing? 

Harmonic mixing, also called melodic mixing or mixed-in-key mixing, is a unique DJ technique. It involves a process of matching a song's key with another track and then blending them. 

La industria de la radio ha experimentado cambios significativos en la última década, y los oyentes tienen ahora más poder que nunca para elegir lo que quieren escuchar. 

Dirigirse correctamente a la audiencia puede hacer que una emisora de radio triunfe o fracase

Con tantas plataformas para escuchar música en el mercado, los oyentes ya no están sujetos a restricciones. - Lo que significa que las marcas de radio están más presionadas que nunca para seguir siendo relevantes. 

Cuando el primer servicio de streaming de música en línea, Napster, irrumpió en escena en 1999, tuvo efectos de gran alcance en la forma en que la gente escuchaba y consumía música. Ahora, con servicios como Spotify, Tidal, Pandora y Apple Music, son aún más las personas que pueden escuchar música a la carta y sobre la marcha. 

¿Cómo los servicios de streaming de música han impactado la escena local?

Los servicios de streaming han tenido un impacto aún más significativo que sus predecesores de intercambio de archivos: han provocado cambios en el consumo de música que aún resuenan en toda la industria. Plataformas como Spotify han transformado los hábitos de escucha de los individuos y el modo en que las personas interactúan con contenido local como una comunidad.

Un gran éxito musical puede tener millones de visitas, likes, descargas, etc., pero estas cifras no son suficientes para medir el éxito de la canción. Hay varios tipos de KPIs (métricas clave de rendimiento) que pueden utilizarse para medir que tan exitosa es una canción.

¿Cuáles son los KPI para medir el éxito de un éxito musical?

Las emisoras de radio han confiado en los datos proporcionados por los servicios de bandas sonoras, sobre todo para seleccionar las canciones y hacerlo con eficacia. Pero lo que es aún más valioso para una emisora de radio es tener acceso a la información de las plataformas musicales.  

Un énorme hit peut faire des millions de vues, de likes, de téléchargements, etc., mais ces chiffres ne suffisent pas à mesurer le succès du hit. Il existe plusieurs types d'indicateurs clés de performance ou KPIs (key performance indicators) qui peuvent être utilisés pour mesurer le succès d’un hit.

Quels sont les indicateurs clés de performance pour mesurer le succès d'un hit ?

Les stations de radio s'appuient sur les données fournies par les services de suivi des classements des diffusions musicales des autres radios, principalement pour sélectionner les titres et le faire efficacement. Mais ce qui est encore plus précieux pour une station de radio, c'est d'avoir accès aux informations des plateformes musicales.  

Data analytics—or, in simpler terms, the application of data analysis to predict the future—is rapidly becoming an essential tool in industries across the board, and the entertainment industry is no exception.  

How Music Data Analytics Can Help Your Industry?

While some entertainers can get by on their fame alone and rely on their instincts to understand how to play to an audience, businesses and individuals within the entertainment industry need some help understanding what will appeal to consumers and what won’t—and this is where data analytics comes in. 

Our clients

Using traditional music research and chart monitoring is “backcasting”. Using MUSICDATAK is “forecasting”.