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Digital Music Research AI

What are the KPIs for measuring success of a music hit?

A huge music hit may bring millions of views, likes, downloads, etc. but these numbers are not enough to measure the success of a hit song. There are several different types of KPIs (key performance indicators) that can be used to measure how successful a song is.

How can radio stations benefit from music platform's data?

Radio stations have been relying on data provided by radio soundtracking services, mostly in order to select songs and to do it effectively.  But what is even more valuable for a radio station is to have access to information from music platforms. What kind of information can be found in Music platforms’ data? Examples: Demographics, genre preferences, geographic preference, popularity in radio playlist, etc.  It can give you an insight into how your audience hears and experiences music.  A platform like Spotify, for example, has 365 million monthly active users and tracks over 70 million songs. Knowing how listeners listen to individual songs and what they listen to in general is useful information when it comes to music radio programming. 

How are music streaming platforms measuring the success of a hit song?

The type of KPIs used to measure success (user base growth, subscription conversion, longest sessions, user satisfaction (short and long term), net promoter score (NPS), customer effort score (CES). How many people listened to it (streaming numbers), social media campaigns run by record labels pushing users to listen to that song, etc.

Music streaming platforms use different KPIs to measure the popularity of a song.

Pandora uses monthly active users, frequency of play and time spent listening as key performance indicators. Spotify uses number of listens, session time and retention rate. YouTube counts average view duration.  Let’s jump right in mixing all these parameters to come up with a comprehensive measure to song popularity for music radio programmers.

What parameters is Spotify using for its songs?

Spotify currently uses at least three metrics to decide which tracks rise to its top charts. One is global popularity or how many listeners around world have played songs, followed by local popularity in specific countries, and finally, based on popularity algorithms created by Spotify itself.

What parameters is Deezer using for its songs?

On Deezer, popularity is calculated based on user interaction with your song (by listening to it or creating an artist radio). The song with more activity ranks higher in popularity.

What parameters is Apple Music using for its songs?

Apple Music tracks numerous parameters to determine which songs to play on its radio stations and recommends new tracks to users. Among them: plays per day, plays per week, repeat plays, number of sessions (the time spent listening to each song).

What parameters is iHeartMedia using for its songs?

Frequency measures how often the song was played versus competitors in that format and market.  Engagement tracks how long each listener listens to your song and whether they tune into other songs on that station or not.  Monetization shows if listeners eventually purchase the track or pay to stream it from a service like Spotify.  A blended radio score is calculated by combining all four metrics in an algorithm created with help from behavioral economists at UCLA who have studied consumer behavior for more than 40 years, Sacks said. The formula also factors in geographic variables such as market size, listener share trends and local competition. 

What parameters is Youtube Music using for its songs?

YT Music uses millions of playlists created by its users to determine what’s trending in terms of sound, lyrics, language, etc.   The more popular your playlist becomes (in terms of subscriber count), the greater impact it will have on what people see in their Recommended section.    

What parameters is Pandora Music using for its songs?

Pandora Music’s objective is to help users discover new songs that match their taste. Pandora has been using song choice as one of its key factors that influence user behavior and decision to choose or dismiss a song.  The other factors include: artist, title, description, listening history and Last.fm tags among others which fall under Personalization parameter.  While metrics used by Pandora include: play count, skip count, favorite/dislike ratio, cumulative thumbs up or down given by other users on similar music titles along with thumbs up-based radio stations created based on similar taste received through thumbs up or down after each listen etc...

What parameters is Amazon Music using for its songs?

Amazon Music Unlimited measures song popularity by looking at how often songs are streamed on devices that have its app installed. It also looks at what time they’re being played, whether they’re being played alone or with other songs, how long people listen to them and more. So it is algorithmically making these determinations about what is popular vs not popular.

What parameters is SiriusXM using for its songs?

You can hear SiriusXM’s definition of a music hit when you tune in to any station on their platform. They play songs from across all genres and eras, with hits currently enjoying immense popularity ranking alongside classics that have been radio mainstays for decades.  Their songs aren’t just hits, though—they’re Hits Radio songs.  That means they rank highly according to parameters such as popularity, longevity, mass appeal, and engagement with listeners.  According to an analysis conducted by MusicWatch, SiriusXM ranks number one in multiple key demographics (men 25-54 and women 25-54).

What parameters is Tidal using for its songs?

The streaming service wants to have higher standards in terms of audio quality, making it more popular among audiophiles.  The company can measure popularity using metrics such as streams per user, unique users, time spent listening and time since last visit.  The two primary goals are to grow its audience by adding subscribers and increase their total usage time. Tidal wants people to use it regularly rather than only when an album is released.  That means keeping them around by letting them discover new content they might like based on what they've already listened to.

How can radio stations benefit from music platform's data?

Radio stations have been relying on data provided by radio soundtracking services, mostly in order to select songs and to do it effectively. But what is even more valuable for a radio station is to have access to information from music platforms.  What kind of information can be found in Music platforms’ data? Examples: Demographics, genre preferences, geographic preference, popularity in radio playlist, etc. It can give you an insight into how your audience hears and experiences music.  A platform like Spotify, for example, has 365 million monthly active users and tracks over 70 million songs. Knowing how listeners listen to individual songs and what they listen to in general is useful information when it comes to music radio programming.

Understanding trends and spikes in listener activity is particularly helpful when it comes to better radio playlist decisions.

With so much data available, you could easily start using it to bring in new listeners and keep loyal ones engaged with your radio station. —and reap all kinds of benefits along the way! If you’re not already taking advantage of these platforms, now is definitely a good time to begin.

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