February 10, 2025
MusicDatak is redefining what it means to connect with listeners through precision, insight, and innovation.
With our cutting-edge tools, global partnerships, and proven track record, we are proud to announce our presence at RadioDays in Athens from March 9 to 11, 2025.
Here’s why you won’t want to miss us!
New Upgrades for More Targeted Insights
With MusicDatak's tools, you can now understand how your P1s (core listeners) or P2s (secondary listeners) feel about your station’s tracks performance, or how your track satisfaction scores change across audience segments like females versus males or even specific cities. These tailored analytics are not just aspirational, they're actionable, putting you in control of your radio station's hits performance.
Our solutions, including DataKallout® (Formally known as call-out), DataKorium® (Formally known as the auditorium test.), and StationRadar® (your radio station's personalized recommendation engine), deliver unparalleled insights. These upgrades help radio professionals like you craft music and content strategies driven by accurate audience data, allowing your station to truly resonate with listeners.
MusicDatak Methodology
Comprehensive Data Collection
At MusicDatak, our methodology begins with the comprehensive gathering of data from leading platforms. This ensures a holistic view of music consumption trends, allowing us to account for diverse listener behaviors and preferences.
StationFingerprint® Technology
Our proprietary StationFingerprint® Technology leverages targeted data filtering to create a unique blueprint for your station. We ensure that the insights provided align perfectly with your station's goals by tailoring data specifically to your audience, locality, and strategic objectives. This technology transforms raw data into actionable intelligence that reflects the nuances of your listener base.
Your Hits are Scored
Using this refined, filtered data, our AI-driven algorithms calculate satisfaction scores for each track based on your actual audience behavior. Metrics such as plays and shares, likes and loves, comments, and playlist additions are analyzed precisely. The result? Targeted, insightful, and actionable recommendations designed to maximize engagement and optimize your station's programming.
Global Trust in MusicDatak
We’re proud to work with some of the radio industry's biggest and most innovative names. Globally renowned brands and groups are already using our technology to deliver results.
Global UK is now partnering with MusicDatak as its official research company, serving the group that owns stations like Heart, Capital, LBC, Classic FM, Smooth, Radio X, and Gold.
Bauer Media Ireland has achieved incredible ratings results through MusicDatak’s analytics.
Leading players like NRJ, RTBF in Belgium, and clients in the US, France, Portugal, and Norway rely on our solutions to stay ahead in competitive markets.
Hear it from the Experts.
Don’t just take our word for it—hear from leading voices in the industry who’ve experienced what MusicDatak offers.
"MusicDatak market precise analytics and predictive insights have given us transformational data, enabling us to offer music strategies that resonate with our listeners."
– James Brownlow, Managing Editor Music & Entertainment at Bauer Media Audio Ireland
"At Rouge FM in Switzerland, staying attuned to our audience's preferences is paramount. MusicDatak's research has been instrumental in achieving this, particularly with its real-time satisfaction scoring."
– Fabrice Benedet, Program & Artistic Director, Rouge FM
Meet Us at RadioDays 2025
Want to see how MusicDatak can transform your approach to research and programming? Join us at RadioDays in Athens from March 9–11, 2025, where we’ll showcase our latest advances and share our expertise with the global radio community.
Learn how we can help you develop strategies that align perfectly with your audience’s expectations while driving measurable success for your station.
📍 Mark your calendar and visit us in Athens! Let's revolutionize radio together.
For more information or to schedule a meeting, fill out your demo request today.
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