MusicDatak's scoring process is characterized by 3 distinct operations-3.gif

1. Your Target is Generated

Each platform has its own state-of-the-art algorithm built for music recommendations and targeted advertising – the backbone of their business and the reason for their success.

MusicDatak automatically generates a specific equation per radio station according to its demographics, location, gender, and strategy.

This unique and proprietary formula aggregates data from platforms and social networks by balancing age range, gender, music type, and location.

iMac in 2 colors_Add a little bit of body text-2.png
iMac in 2 colors_Untitled design-7-2.png

2. Your Hits are Validated

Your station's complete active library is used to generate a unique fingerprint composed of your granular music texture and your station's mood, emotions, and music genres.

The tracks with the most activity from your target are validated using your StationFingerprint®.

Since music programming is constantly evolving, the team enhances its database with radio expertise and emotional intelligence.

3. Your Hits are Scored

Each platform collects data on all user activity (while maintaining privacy protection). Highly streamed and shared tracks are assigned higher scores and top placements in rankings, playlists, and recommendations.

MusicDatak's unique formula for your station normalizes rankings from each platform to score your hits according to what your audience is currently into.

iMac in 2 colors_Add a little bit of body text-5.png
Add a little bit of body text-3.png

Track Trends.

Accurate results
Never miss the Hits
Full listener satisfaction

Here’s what our users have to say about their experience with MusicDatak®.

1516634085719-1.jpeg
5 / 5

MusicDatak has helped us freshen our playlist by finding songs to add that our target audience are actively listening to. It has also helped us reach our P2 listeners as well as potential new listeners in a way traditional music research is unable to. We are receiving great feedback from our listeners already.

Vaughan Hobbs - MEDIAWORKS Group Music & Research Director
1649089010425.jpeg
5 / 5

A real opening on the outside by sweeping all the sources of musical discoveries. The personalization is total. You can segment by age group, favorite music genres, favorite radio stations, etc.

Jérôme Delaveau - Radio Star General Manager
1609771612099.jpeg
5 / 5

We use MUSICDATAK to create and update our Instore Playlists.
It’s a great add value, to help us to find the right choice of music strategy.

Sylvain CAVET - COLORS CORPORATION CEO
bruno.jpg
5 / 5

MUSICDATAK allows us to reach a digital audience. We played very early Begging by Maneskin with MUSICDATAK recommendations. It became a huge worldwide hit weeks after. With MUSICDATAK, we can create a cluster of positive differentiation.

Bruno Witek - Consultant Mistral FM & Radio Star
1580405046646.jpeg
5 / 5

We are ultra-local, and with MUSICDATAK we scan the ultra-local digital market. Our music is now more targeted to our regions. We just reached our highest rating survey ever.

Christophe Mercier - Director of Oxygène and Vosges FM

Ready to get started?

By using this site your agree to its policy

Cookie Settings

We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

These cookies help us to better deliver marketing content and customized ads.