MusicDatak Research Methodology

At Bauer Media we always chase innovative ways to give our listeners what they love to engage with so it made complete sense to work with Samuel and MusicDatak to explore where we can take this successful approach further. Their market precise analytics and predictive insights have given us transformational data, enabling us to offer music strategies that resonates with our listeners. It's not just about playing music anymore; it's about crafting experiences that truly connect, and MusicDatak are assisting us with this.

At Rouge FM in Switzerland, staying attuned to our audience's preferences is paramount. MusicDatak's research has been instrumental in achieving this, particularly with its real-time satisfaction scoring. This feature allows us to gauge how our weekly playlist resonates with our target audience, ensuring that every track we play aligns with their current tastes and preferences.

Additionally, MusicDatak's recommendation engine, StationRadar, has been a revelation. It empowers us to be hyper-connected with our audience, ensuring that our playlist is not just current but also predictive. StationRadar's insights into emerging trends and audience preferences help us to continually refresh our playlist with new additions that our listeners love.

With MusicDatak, Tendance Ouest has transformed its music programming since January 2022. The research tools provided enable us to precisely target our audience, curate unique tracks through the StationRadar, and conduct comprehensive scans of our music library with the DataKorium®. This perfect blend of human expertise and data-driven insights empowers us to deliver an exceptional radio experience to our listeners.

In New Zealand, MusicDatak has helped us freshen our playlist by finding songs to add that our target audience are actively listening to. It has also helped us reach our P2 listeners as well as potential new listeners in a way traditional music research is unable to. We are receiving great feedback from our listeners already.

If you're building playlists for a business or a radio station, one of the essential elements that is an easy oversight is ensuring the music you're picking matches your target's taste (Not always your taste). We all believe we have the best taste, but seeing accurate data takes away bias and gives you the edge of ensuring you're not playing duds.

As a Music Director, I always wanted more from research regarding REAL-WORLD data…. In this day and age, technology is doing some incredible things, and this is a great and affordable option that WILL give you an edge over competitors. So much of our lives are online, and this program taps into that.